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Design for Digital

Only a scant half-century old, designing for digital, as in the design for print space, requires technical processes depending on the digital space your project will be displayed:

• Social media
• Email campaigns
• Web banner ads
• Electronic billboards

And this list also goes on. Just social media alone carries with it dozens of technical decisions and implementations before it can be posted.

Design for Web

What started out as a simple way to electronically provide an expanded version of old-school printed brochures has morphed many times over, and it continues to change. Now, websites support these printed pieces as part of the bigger picture of your overall marketing. Within a website, there are other critical areas to consider:

• Portfolios or photo galleries
• Testimonials
• Blog or articles
• Information gathering

These just scratch the surface. Along with deciding on what you want your website to look like, what story do you want to tell? Is it an informational aka "brochure" site, or does it go deeper than that. We can help you answer those questions.

Motion Design

Animation aka Motion Graphics has been designed since the early 20th century. Saturday morning cartoons come to mind, don't they? Those were the pioneer projects that have evolved over the last decade (or so) and is an ever-growing design channel. But while the word animation alludes to full scale video production, there are ways to include simple animation design and motion graphics in many of your marketing projects:

• On your website
• In your social media
• In your email campaigns
• In your video projects

More applications of animation are being tapped into, such as Augmented Reality, and quickly. We live in a world of movement which captures your audience's attention. But you don't have to break the bank doing it.